OVERVIEW
Build a design-driven footwear brand blending contemporary design with traditional craftsmanship.
Creative Direction, Art Direction, Product Development, Campaigns
Check it out:
https://www.urbanoutfitters.com/shop/hybrid/osborn-americana-oxford
I co-founded Osborn Shoes, a footwear brand built on community and design. I led the creative direction across identity, campaigns, and product design, shaping collections and collaborations that merged modern aesthetics with traditional techniques. The result was a distinctive visual and narrative world that connected global makers and contemporary audiences through thoughtful, design-led storytelling.
